DesiréeJVX - Product Designer (UI/UX)

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Mobile Arcade Ordering App

Berkshire Hathaway Website Redesign

Creating a seamless and engaging user experience requires understanding your audience's needs and behaviors. Start by conducting thorough user research to gather insights into their preferences and pain points. Use wireframes and prototypes to visualize the user journey early in the design process, allowing you to test and iterate before final development. Focus on clarity, simplicity, and responsiveness to ensure users can navigate your product effortlessly across devices. Remember, accessibility is key — design with inclusivity in mind to reach a broader audience.<h3>Design with Empathy and Iteration</h3>Empathy drives great UX design by putting yourself in the users' shoes. Continuously gather feedback through usability testing and analytics to refine your designs. Iterate based on real user data rather than assumptions, prioritizing features that enhance usability and satisfaction. By blending creativity with user-centric principles, you can craft experiences that are not only beautiful but also purposeful and intuitive.

Mastering UX Design: Essential Tips for Creating Engaging User Experiences

The intersection of UX design and digital art is evolving rapidly, with 2024 bringing exciting trends that blend functionality with aesthetic innovation. One notable trend is the rise of AI-driven design tools that assist creators in generating personalized user interfaces and artwork more efficiently. Augmented reality (AR) experiences continue to gain traction, offering immersive ways for users to interact with digital content in real-world environments. Designers are also embracing sustainable and ethical design practices, focusing on reducing digital waste and promoting inclusivity.<h3>Integrating Technology with Creativity</h3>This year highlights a fusion of cutting-edge technology and artistic expression, pushing boundaries in both fields. Motion design and micro-interactions are becoming essential elements to engage users emotionally and enhance storytelling. As a Christian Creative Entrepreneur, aligning these innovations with purposeful values ensures the creation of meaningful experiences that resonate deeply with audiences while advancing the digital art and UX industries.

Emerging Trends in UX and Digital Art for 2024

Behind every project lies a dynamic blend of strategy, creativity, and collaboration. As a founder and designer, my day often begins with reviewing ongoing projects and setting priorities that align with both business goals and creative vision. Balancing the roles of artist and entrepreneur means constantly shifting between detailed design work and high-level decision-making. This approach ensures that every product and experience I develop carries authenticity and innovation, reflecting my passion for art, fitness, and technology.<h3>Collaboration and Continuous Learning</h3>Working closely with a diverse team, I emphasize open communication and shared inspiration to fuel creativity. Each challenge presents an opportunity to learn and grow, pushing boundaries to create purposeful experiences. Staying updated with industry developments and seeking inspiration from various disciplines keeps my work fresh and impactful, blending artistry with strategic innovation.

A Day in the Life of a Founder and Designer: Behind the Creative Process

Original vs. Redesign

Instagram, Twitter & Facebook Designs > https://creativemarket.com/NordWood

My Workspace, I do design, recording, meetings everything from here! All Product links: --> https://kit.co/faizurrehman

Follow me on Instagram: @fazurrehman

Designers Collaborating in a Warm Wooden Architectural Space

Step into a girl's sewing haven where creativity flows. A whiteboard on the wall showcases patterns magnetically attached, adding a touch of organization to the dynamic workspace surrounded by mannequins, a sewing machine, and creative inspirations.

I would be very grateful if you liked my work for a small donation :) Pay Pal goodbyeborder@gmail.com

Immerse yourself in an inspirational sewing retreat, featuring a thoughtfully arranged workspace with notebooks, plants, and a sewing machine. A whiteboard on the wall displays patterns attached with magnets, while mannequins showcase dresses and coats. A ukulele and books on the shelf add a touch of creative inspiration.

Productive desk setup, to get inspired and be creative.

Craft a unique and cohesive brand identity that reflects your vision and resonates with your target audience through strategic design and storytelling.

Post it sticky notes editorial ideas board

Brand Identity Development

Integrate faith and creativity through consulting services that help organizations and individuals express their beliefs authentically in their projects.

Faith-Based Creative Consulting

Design intuitive and engaging health and wellness applications focused on improving user experience and promoting a balanced lifestyle.

Health & Wellness App Design

Commission bespoke artwork that brings your personal or professional spaces to life with original creativity and artistic expression.

Artistic Commissions & Custom Artwork

Engage in interactive workshops designed to inspire creativity, enhance design thinking, and empower teams to innovate effectively.

Creative Workshops & Training

BerkshireHathaway.com Redesign

This is an unsolicited concept redesign — not a client project and not research-driven. Berkshire Hathaway's current website is one of the most deliberately minimal corporate pages on the internet, essentially unchanged since the late 1990s.This redesign explores a single question: how do you modernize the digital presence of a $920B institution without losing the gravitas that makes it Berkshire Hathaway?No user research was conducted. Design decisions are grounded in brand theory, color psychology, information architecture principles, and knowledge of BH's shareholder audience. This document is a design rationale, not a UX case study.<h4>Original — What Exists</h4>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Plain white background●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Text hyperlinks only●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; No navigation●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; No visual hierarchy●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; No company overview●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; No investor context●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Annual letters buried in a list●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; No stock price display<h4>Redesign — What Was Added</h4>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Structured navigation●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Real-time stock ticker band●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Organized company portfolio with subsidiary detail●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Major equity holdings with ownership percentages●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Annual letter as a hero content moment●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Investor relations grid●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Full resource library<h4>Key Design Decisions</h4>A personalized palette.Every color in this palette was chosen for a specific cultural and psychological reason. This is not a generic "financial services color scheme" but is personalized.Categorized like Berkshire categorizes itself.The original site provides a flat alphabetical list of subsidiary links with no categorization. This redesign groups subsidiaries into six industry categories. This is not an arbitrary editorial choice — it mirrors how the company itself organizes its business for investors, creating consistency between the website and official financial documents.&gt;5% ownership only.Berkshire holds equity positions in dozens of companies. Rather than listing all holdings, the redesign shows only the seven positions where BH owns more than 5% — the SEC threshold that triggers Schedule 13D/G material ownership filings.The annual letter as a design anchor, not a footnote.Warren Buffett's annual letter to shareholders is one of the most-read documents in investing. On the original site it is a text link buried in a list. This redesign elevates it to a dedicated full-width section.Surfacing the price the original site hides.The original site displays no stock price information at all — despite BRK.A being the highest-priced share on the NYSE at $623,000+. This redesign surfaces a live ticker band showing both classes: BRK.A for institutional holders and BRK.B (~$414), the share most individual shareholders actually own.Restraint extends to motion.Hover states are quiet and deliberate — navigation and the annual-letter link shift to Berkshire green, the primary CTA (call to action) inverts to navy with gold text — reinforcing that every color earns its place rather than decorating. (Best seen live.)GEICO, elevated but not overstated.This redesign retains the GEICO promotion (it is legitimately relevant — GEICO is one of BH's most profitable subsidiaries) but elevates it to a full-width branded band matching the ticker band's dark navy treatment.<h4>What Was Deliberately Preserved</h4>Several elements of the original were preserved intentionally.Restraint over decoration.Berkshire Hathaway's brand identity is built on substance over appearance — a philosophy that extends to this redesign. Every visual element earns its place.All original content links.Every document, letter, filing, and resource linked from the original site is present in the Resources section, now organized into three categories rather than a flat list.No newsletter, no social media.Berkshire Hathaway does not have social media accounts and Buffett has long avoided the promotional marketing culture they represent. Adding these to the redesign would contradict the brand's deliberate identity.© 2026 DesiréeJVX. All Rights Reserved. Concept Redesign — not affiliated with Berkshire Hathaway Inc.

Key Design Decisions

I am an empathy-driven, user-centered UI/UX Designer adept at transforming complex requirements into innovative, intuitive, and impactful user experiences. My expertise spans the entire design lifecycle, from conducting thorough user research, persona development, and journey mapping, to crafting detailed wire-frames, interactive prototypes, and refined visual designs.With a foundational understanding of web design, telecommunications, and front-end development, I approach design challenges holistically, ensuring solutions are not only user-centered but also technically informed.I am driven by a passion for simplifying technology and empowering users, consistently iterating on designs based on feedback and data to deliver measurable improvements in usability and satisfaction.

Desirée JVX

Guidance and mentorship for aspiring Christian creative entrepreneurs seeking to build purposeful and profitable ventures.

Creative Entrepreneurship Coaching

Collaborate to develop innovative product concepts that fuse technology, design, and user needs for meaningful market impact.

In this pandemic I have been able to work on my personal projects, this is a wireframe that I have been designing.

Product Innovation & Ideation

Inspiration and coaching that integrate health, fitness, and creative lifestyle habits for holistic well-being.

Fitness & Wellness Motivation

Original art pieces and custom designs inspired by faith, creativity, and innovation, tailored to your personal or professional space.

Across the street from the Picasso Museum was this building with all sorts of random artist studios. There was nothing official about the studios at all, no names, no doors, nothing organized...almost like squatters rooms. I couldn't help but wander through. This was my favorite space. Shot on 35mm film, 1998, Canon A2E.

<ul><li>Waiting in Lines: Having to wait in lines can be stressful and inconvenient for customers.</li><li>Game Disruption: Currently, for a patron to place an order, it requires them to leave their game, find the counter, and possibly wait in line (which may be a long wait if the line is long).</li><li>Game Time: If a game is charged by time increments, time that has already been paid for by the patron will be wasted to go place an order.</li><li>Time: The customer’s visit time is inconveniently interrupted to place an order or reload their game-play card.</li></ul>

Pain Points

User Stories, Problem Statement, Goal Statement, Value Proposition, Hypothesis Statement, Key Research Insights

Research Synthesis

Colorful light display in an art installation featuring vibrant visuals and creative design at a contemporary exhibition - Visitors explore a modern art installation showcasing colorful light displays and innovative designs, creating an immersive experience filled with captivating visuals and ambiance.

Visuals born from creative flow — designed through Creatvise, where technology and imagination move as one. This series explores the harmony between structure and spontaneity, blending art, design, and digital form. Each composition reflects the essence of modern creativity — fluid, experimental, and deeply intuitive. Crafted to inspire designers, thinkers, and dreamers shaping tomorrow’s visual language.

Facilitate collaborative brainstorming sessions focused on generating cutting-edge product ideas that are purposeful and user-centered.

Innovative Product Ideation Sessions

Lead workshops that combine fitness, mindfulness, and artistic expression to foster holistic well-being and creative growth.

This photo was taken during the 2018 Midwest Yoga and Oneness Festival where people of all ages came to learn more about peace within. It was an awesome experience being able to photograph this event. I would love to continue down this road of event photography.

Creative Wellness Workshops

Develop authentic brand strategies that integrate core Christian values with innovative design to inspire and engage your audience effectively.

Here you can download the canvas: https://www.amaltama.com/problem-solution-fit-canvas-bundle or read more here https://www.ideahackers.network/problem-solution-fit-canvas/

Faith-Driven Brand Strategy

Conduct workshops that explore the intersection of technology and faith, empowering participants to innovate with purpose and spirituality.

hand holding a Quran app on a mobile phone

Tech-Integrated Faith Workshops

Produce compelling visual and written content that tells your brand’s unique story through an artistic lens, enhancing audience connection.

Visit http://artlasovsky.com/unsplash to support me. And feel free to write me, if you need higher resolution image.

Artistic Content Creation & Storytelling

 Design Thinking Applied

What I Learned:<ul><li>Designing for an entertainment venue requires balancing two competing user goals: staying immersed in the experience (gaming) while completing a secondary task (ordering food). The entire UX had to minimize disruption to the primary activity.</li><li>User research revealed that the biggest pain point wasn't the food quality or menu — it was the physical act of leaving games to stand in line</li><li>The 5-step order tracking system directly addressed user anxiety about order readiness, reducing the need to check with staff and allowing users to stay focused on gaming. This included UX, SX, EX, and systems thinking.</li></ul>Next Steps:<ul><li>I would explore push notification design for order status updates, which would further reduce the need for users to actively check their order.</li><li>I would design a rewards/loyalty system (XP points, levels, achievements) to encourage repeat usage — this was identified as an opportunity but deferred to keep scope manageable.</li></ul>Key Design Decisions:<ul><li>Guest checkout flow allows browsing without commitment, reducing friction for first-time users</li><li>Progressive disclosure on the promo code field keeps the checkout screen clean until the user needs it</li><li>Bottom navigation hidden on focused task screens (checkout, order tracking) prevents mid-task abandonment </li></ul>Design Thinking AppliedUniversal Arcade — Mobile Ordering App CaseThe table below demonstrates the breadth of design thinking applied throughout the Universal Arcade project, spanning user experience, service design, employee experience, systems thinking, accessibility, security, inclusive design, and business strategy.

Takeaways

Storyboard & Personas

A silhouetted figure of a young woman stands in front of a vibrant, kinetic display at teamLab, her hand raised in interaction with the swirling red, orange, and yellow patterns projected behind her. A moment of color, movement, and human connection with digital art.

ChatGPT Atlas logo displayed on a massive cinema screen with vibrant purple and blue gradient background. The sleek presentation features the iconic messenger-style icon in a movie theater setting with rows of purple seats. Perfect representation of AI technology, digital innovation, and modern presentation design showcasing artificial intelligence branding in an immersive entertainment environment.

The subject holds a 3D-printed face in their hand.

Unlock creative, user-centered solutions through guided idea generation sessions rooted empathy and strategy.

Turn Ideas into Reality! A motivational sign in a Co-Working Space. 

Product Vision

Discover opportunities for differentiation with in-depth reviews of industry benchmarks, strengths, weaknesses, gaps, and UX best practices.

Competition Audit

Conduct comprehensive user research to understand target audiences and inform design decisions.

Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes.

User Research & Insights

Design intuitive pathways and structure that guide users effortlessly through your product or experience through user flows and information architecture.

UX Architecture

Create interactive wireframes and prototype to visualize user flows and gather feedback early.

Wireframes & Prototyping

Craft compelling brand identities that resonate with your audience through thoughtful design and strategic storytelling.

UI Design + Design System

Perform usability tests to identify pain points and improve overall user experience.

Usability Testing & Iteration

Ensure digital products are accessible to all users by following inclusive design principles and standards.

Accessibility Audit

Transform ideas into interactive experiences with clickable prototypes that bring your vision to life and validate with real users.

Developer Handoff (Specs + Assets), Consulting, & Audits

What I Do

"Design is not just what it looks like and feels like. Design is how it
works."


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Stay Connected

Book inspiring talks and author events exploring creativity, entrepreneurship, and the intersection of faith and technology.

Karri Saarinen presenting at Nordic Design

Author & Speaker Engagements

Integrate your values and faith into meaningful design solutions that inspire and engage communities authentically.

This architectural design represents the Ghardaïa Palace in Algeria 🇩🇿

Faith-Based Design Consulting

Participate in interactive workshops focused on ideation, prototyping, and refining innovative product concepts.

Product Innovation Workshops

Design impactful visual campaigns that motivate and promote health, fitness, and well-being with creativity and clarity.

Wellness & Fitness Visual Campaigns

UI/UX Portfolio

Top of Landing Page for Insurance, Security, etc.

Mobile Arcade Ordering App Logo - Universal Arcade

Gallery

<h3>The Product:</h3>A mobile arcade ordering app that will make the experience of visiting more enjoyable and convenient.<h3>Project Duration:</h3>8 weeks, end-to-end<h3>The Problem:</h3>Arcade and entertainment center patrons desire a convenient way to place order without interrupting playtime.<h3>The Goal:</h3>To create a mobile app that is accessible to all users.<h3>My Role:</h3>UX Designer — end-to-end:<ul><li>Research</li><li>UX Strategy</li><li>Information Architecture</li><li>User Flows</li><li>Wireframes</li><li>Prototyping</li><li>Usability Testing</li></ul><h3>Responsibilities:</h3><ul><li>User Interface Design</li><li>UX Research</li><li>UX Writer</li></ul>

Project Overview

<h3>Understanding the User</h3><ul><li>User Research</li><li>Personas</li><li>Problem Statements</li><li>User Journey Maps</li></ul><h3>User Research</h3>The types of research conducted were surveys​ and user interviews. The assumption is that a mobile arcade ordering app would increase customer experience providing convenience and satisfaction. After conducting research, the mobile arcade ordering app indeed increased customer satisfaction, convenience, and overall enjoyment.<h3>Game Disruption</h3>Currently, for a patron to place an order, it requires the them to leave their game, find the counter, and possibly wait in line (which may be a long wait if the line is long). Having to wait in lines can be stressful and inconvenient for customers.<h3>Game Time</h3>If a game is charged by time increments, time that has already been paid for by patron will be wasted to go place an order.<h3>Time</h3>The customer’s visit time is inconveniently interrupted to place an order.

User Research

Mobile Arcade Ordering App Prototype

Light bulb on a blue background. The concept of creativity and innovation.

Light bulb surrounded by crumpled paper balls on white background.

I've always been both creative and a systems thinker — and that intersection is what makes me a different kind of designer.When I look at a product, I don't just see the screen. I see the architecture behind it: how systems connect, how data moves, and how decisions made long before a user ever touches an interface determine whether it succeeds or fails. That inclusive perspective — accounting for every user, every touchpoint, every edge case — shapes everything I build.Empathy is a core tool in my practice. I think carefully about how each type of user moves through a system, what their goals are, and how those goals can be met efficiently, conveniently, and safely. Empathy isn't a soft skill to me. It's a design methodology.My background is deliberately broad. I hold a B.S. in Information Networking and Telecommunications with a concentration in Health Informatics, a post-graduate certificate in Herbal Studies, and a foundation in media arts, art, and design. An unusual combination for a Product Designer — but one that gives me a holistic, encompassing lens that purely design-trained practitioners often lack.Before formally entering the design field, I worked as an IT Asset Analyst at a specialty pharmacy, managing IT procurement from end to end — sourcing vendors, evaluating products, handling ordering, delivery, returns, and resolution. Within a ServiceNow environment, I assisted in the design, development, and testing of a procurement tool, and built a knowledge base in Excel and SharePoint for an IT team. Later, at a software startup, I wore many hats: business analyst, UX designer, software tester, client onboarding specialist, and product demonstrator. Each role added a new layer to how I understand users, systems, and the spaces between them.In 2024 I completed my Google UX Design Certificate, adding formal methodology to a foundation already built on years of cross-functional technical experience. I bring that full background — art, digital media, information technology, documentation, analysis, and procurement — into every project I take on.I call my approach Experience Design. Not UI. Not UX in the narrow sense. The full arc of how a person feels before, during, and after they interact with a product. My goal is to improve the lives of users and empower them through design that solves real problems and creates real solutions.That's what I design for. More ahead.

Why I Design Experiences, Not Just Interfaces

Exploring insights on various experience design topics, innovation, art, technology, and purposeful creativity.